Toyota Prius Commercial Update – June 28, 2016

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By Jonathan Farris

We were previously told by Toyota USA officials that the final run of Prius police chase advertising would end on June 26, 2016. However, on June 27th several Pursuit For Change followers indicated they saw the commercials again.

I immediately contacted the Toyota USA executive with whom I have been dealing. Here is his update to me, as of June 28, 2016.

I was able to discover the confusion today with our media team. In my previous communications I have asked them about the broadcast flights that support the Prius campaign. This information is what I have shared.

Today I learned that we have evergreen media sponsorships with a few media outlets like ESPN Sports Nation and CBS This Morning. The frequency and weight of these spots is minimal, but they obviously get noticed. The media team doesn’t consider these part of the campaign flight so I didn’t ask the questions as specific as I should have.

I apologize for this confusion.

Based on this new information we have made arrangements to replace the Prius work in these rotations this week. Saturday July 2nd is the final day that any of the spots will show up. We also reviewed other digital video units and those too will be on the same timing.

Again, I’m sorry for the seemingly misleading comments I have given you. This has been a new experience for me to handle and it’s now clear that I simply didn’t ask our media team enough questions about the different ways our media is placed. It’s not as clear cut as simply the broadcast work. It was never my intent to mislead you or your supporters in any way.

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