Toyota Prius Police Chase Advertising Update

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On May 27, 2016 Jon Farris met with Toyota USA executives to discuss the Prius police chase advertising campaign. Although we’ll have more updates soon, here are two important points that came from the meeting:

  1. All Prius police chase ads will cease by June 20th
  2. The Toyota team has committed to not use police chases in any future ad campaigns

I want to thank these executives for a very respectful and productive meeting.


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